Our friends over at MUST Ministries do such great work. They are renowned for their tireless efforts in combating poverty, providing housing, food, clothes, job development, and healthcare to struggling individuals and families.  

For years we have been honored to support their annual gala with impactful videos that not only debut at the event, but also circulate online, extending the reach of their mission.  

This year, we worked with the marketing team at MUST to create the two videos you can view below. 

The first video was scripted, featuring the stories of three fictional characters, each representing the struggles faced by real clients of MUST Ministries. With careful casting and location scouting, we brought these characters and their stories to life, capturing their challenges, while portraying a wide range of ages and demographics. 

Filmed over one (very long) intensive day, our production spanned various locations including a park, an alleyway, a home, a school, a parking deck, and even Must Ministries’ Hope House. Each setting provided a backdrop for the profound narratives unfolding on screen, making these storylines authentic and relatable.  

The resulting video served not only as a powerful storytelling tool, but also as a call to action, seamlessly weaving together the three storylines to underscore the urgency of supporting MUST Ministries’ vital work.  

Check out that video here: 

Video has been a powerful tool for MUST to raise awareness, to communicate the gravity of the problem they’re addressing, and to raise support. Using the stories of select clients through interviews add another element to fundraising and sharing their mission.

This second video was crafted from an interview with one of MUST Ministries’ clients. Here we used their personal testimony to bring their story to life: 

For vLink Solutions, our partnership with MUST Ministries goes beyond professional collaboration; it’s a shared commitment to making a tangible difference in the lives of those in need. We’re grateful for the opportunity to amplify their impactful work and stand in solidarity with them in the fight against poverty.  

To learn more about MUST Ministries, or to support their mission, visit www.mustministries.org.  

If you want to leverage video to extend the reach to your organization, contact us at info@vlinksolutions.com.