by Scott Williford | Case Studies, Marketing, Resources, Video Marketing
The Lutzie 43 Foundation, founded by the family of former Auburn football star Phillip Lutzenkirken after his tragic death in a single-car accident, is on a mission to end distracted, impaired, and unsafe driving. With more than 40,000 roadway deaths each year in the...
by Scott Williford | Resources, Marketing, Thought Leadership, Tips and tricks, Video Marketing
How strategic design and smart video integration can turn your site into a lead-generating machine Your website is more than a digital brochure, it’s your brand’s most powerful marketing tool. But is it working as hard as it should? In a world where users bounce in...
by Scott Williford | Resources, Marketing, Thought Leadership, Video Marketing
Why YouTube should be part of your strategy—but not the whole strategy. Here’s the truth: YouTube is an incredibly powerful video marketing platform. As the world’s second-largest search engine (right behind Google, its parent company), it offers unmatched visibility,...
by Scott Williford | Resources, Marketing, Thought Leadership, Video Marketing
Let’s cut to the chase: branding is more than just a logo and a color palette. It’s the heartbeat of your business identity—the thing that sets you apart from competitors, connects with your audience, and (if done well) keeps people coming back. At vLink Solutions,...
by Scott Williford | Case Studies, Resources, Thought Leadership, Tips and tricks, Video Marketing
Generational Financial Partners (GenFi) specializes in guiding contractor physicians toward financial clarity. When they approached us in 2024, their request was ambitious: produce an entire year’s worth of thought leadership video content in a single shoot day. ...
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