by Scott Williford | Video Marketing, Resources, Thought Leadership, Tips and tricks
After 1000s of videos and over a decade of experience, we have learned a thing or two about scriptwriting. Here are eight steps needed to write effective scripts for your videos. Be sure to watch the video above or download our infographic guide to scriptwriting for...
by Scott Williford | Resources, Thought Leadership, Tips and tricks, Video Marketing
Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions...
by Scott Williford | Virtual Events, Live Streaming, Resources, Tips and tricks
A few years ago, virtual was the only way to go if you wanted to throw a fundraiser. We are guessing it was not easy to make that shift, but non-profit organizations that have gone virtual discovered the secret weapon to their fundraising success: live streaming. ...
by Scott Williford | Resources, Internal Communications, Onboarding Video, Thought Leadership, Tips and tricks, Training Videos
It’s 2023 and textbook training is officially “old school.” 9 out of 10 businesses offer online training opportunities to their employees or customers. The number of online learning platform users is expected to reach 57 million by 2027. Hosting your training content...
by Scott Williford | Tips and tricks, Resources, Thought Leadership, Video Marketing, Video SEO
If a picture paints 1,000 words, how many words could an engaging video with words, photos, graphics, music, and other dynamic visual effects paint? There is no denying that video content is a powerful tool. But have you thought about how you can use video to engage...
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