The customer journey has changed. It is no longer a traditional sales funnel. This is not news to many of today’s marketers. However, while many marketers have moved away from traditional sales funnel models in other areas of digital marketing, video sales funnel strategies have sadly lagged behind.
The traditional AIDA sales funnel model, which outlines four stages of the customer journey (attention, interest, desire, and action), has been the standard for decades. Actually more than a century. It was invented by E. St. Elmo in 1898. What happens when the customer journey looks nothing like the traditional sales funnel? The answer: your videos end up being ineffective because they are misaligned with the customer journey.
There are countless ways to use video to engage customers at each stage of the customer journey. As the customer journey evolves, your video marketing strategy should evolve with it. vLink Solutions designed this modern sales funnel and infographic as a roadmap for businesses and organizations looking to leverage video marketing.
Click on the image below to download a PDF of vLink’s Modern Sales Funnel Infographic.
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