The customer journey has changed. It is no longer a traditional sales funnel. This is not news to many of today’s marketers. However, while many marketers have moved away from traditional sales funnel models in other areas of digital marketing, video sales funnel strategies have sadly lagged behind.

The traditional AIDA sales funnel model, which outlines four stages of the customer journey (attention, interest, desire, and action), has been the standard for decades. Actually more than a century. It was invented by E. St. Elmo in 1898. What happens when the customer journey looks nothing like the traditional sales funnel? The answer: your videos end up being ineffective because they are misaligned with the customer journey.

There are countless ways to use video to engage customers at each stage of the customer journey. As the customer journey evolves, your video marketing strategy should evolve with it. vLink Solutions designed this modern sales funnel and infographic as a roadmap for businesses and organizations looking to leverage video marketing.

Click on the image below to download a PDF of vLink’s Modern Sales Funnel Infographic.

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6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

Video marketing is an integral part of any successful marketing campaign. It allows businesses to reach a wider audience, connect with their target market, and create a lasting impression. We’ve seen this firsthand, but with so many businesses vying for attention, it can be challenging to stand out from the crowd.

This is where we see the power of storytelling playing a part.

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vLink Insider Event Recap

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Interactive Video Lets the Viewer Drive the Story – Case Study

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Scriptwriting is one of the most important steps of the video production process. It is also the step that we find companies struggle with the most. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing...

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Published in Smart Meetings on 6/9/22. The average price for a paid virtual event is $443. Are virtual attendees seeing value? It depends. “To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of...