So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going up from there. When it comes to marketing, 58 percent of customers say they would love more video marketing from companies and brands they support. Also, 73 percent of consumers say they have been influenced by video marketing that they watched on social media.

One of the first steps to creating a great marketing video is writing an effective script. We get it. Scriptwriting can be intimidating. Especially if you are new to video marketing. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing can make videos appear awkward, tedious, or unnatural. You can have the best lighting, graphics, and talent in the world, but if the script is not up to par, your video will underperform.

Fortunately, video script writing is not hard once you understand some basic tenets and gain some practice. Based on our years of experience, we’ve created this document to get you started. This guide will help you identify your target audience so you know how to connect with them. Through reflection and brainstorming, be prepared to articulate the customer pain points your product addresses. This information will allow your narrator to provide solutions that are relevant and insightful. Lastly, you’ll be challenged to clarify your core messaging. This important step will ensure that your content is memorable and actionable. 

Click on the image below to download a PDF of the vLink Scriptwriting Guide Infographic.

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Internal Video Communication Challenges and How to Overcome Them

Internal Video Communication Challenges and How to Overcome Them

With the rise of remote work and distributed teams, effective communication is more crucial than ever. Videos have emerged as an invaluable tool for fostering collaboration, sharing information, and maintaining unity. Whether you are thinking about incorporating video into your internal communications or already implementing various video solutions, we have a few tips on how to best leverage video content for your business, ensure they are high quality, and effectively distribute them.

6 Tips on How to Humanize Your Brand with Video

6 Tips on How to Humanize Your Brand with Video

In the digital age, where screens mediate our interactions, the quest to humanize your brand is crucial. Enter the unsung hero of connection – video. It’s not just about showcasing your products or services; it’s about inviting your audience behind the scenes, letting them peek into the beating heart of your brand. So, what gives your video content that human element? Check out these tips…

The Power of Visual Narratives – Case Study  

The Power of Visual Narratives – Case Study  

Check out a case study featuring our client work with MUST Ministries, renowned for their tireless efforts in combating poverty, providing housing, food, clothes, job development, and healthcare to struggling individuals and families.

How to Make the Most of Your Live Stream Q&As

How to Make the Most of Your Live Stream Q&As

In the captivating realm of hybrid and live streaming, engaging Q&A sessions offer a direct bridge between content creators and their audience. Whether you are a seasoned host or a first timer, the magic lies in the interaction. Everyone knows to repeat the question for clarity and to make sure the entire audience hears it. But here are some best practices for hosting successful Q&A sessions that leave your audience enchanted.

Why Eye-Catching Thumbnails Are More Important Than You Think

Why Eye-Catching Thumbnails Are More Important Than You Think

In the vast sea of internet content available at our fingertips, your video’s thumbnail image is the ambassador to your masterpiece. It’s the first impression, the spark that ignites curiosity, and the gatekeeper to viewership. Creating eye-catching thumbnails isn’t just an art; it’s a science. So, let’s dive into the world of visual allure and discover how crafting captivating thumbnails can skyrocket your view rates.

The Key to Successful Online Trainings

The Key to Successful Online Trainings

Online Training Videos are the future for successful teams. Watch this video to learn about our proven online training framework: “The 3 P’s” – Preparation, Production and Promotion. These tips will guide you in turning your content into an effective, online video training.

How To Implement Live Video Town Halls

How To Implement Live Video Town Halls

In the ever-evolving landscape of modern workplaces, the traditional office setting is taking a backseat to remote work and flexible schedules. As teams become more dispersed, keeping everyone in the loop and fostering a sense of unity can be a challenge. That’s where the magic of live Video Town Halls comes into play. Imagine a virtual town square where your team can gather, share updates, and connect, all from the comfort of their home offices. It’s not just a meeting; it’s a celebration of collaboration. Let’s dive into the exciting world of Video Town Halls and how they can revolutionize large-scale internal communication.

Video Testimonials are The Secret Sauce to Powerful Marketing

Video Testimonials are The Secret Sauce to Powerful Marketing

In the fast-paced digital world we live in where information bombards us from every corner of the internet, establishing credibility and trust is no small feat. Whether you’re a budding entrepreneur, or a seasoned marketing executive, you know that credibility is the currency of success. So, how do you stand out in a sea of options? Enter the unsung heroes of the marketing world: video testimonials.

Six Ways Live-Streaming Can Benefit Your Business

Six Ways Live-Streaming Can Benefit Your Business

Technology has given businesses and brands the ability to market, sell, and grow at a remarkable rate. However, the businesses and brands that are benefiting the most from it are those that utilize Live Streaming. From LinkedIn Live to a full-scale virtual event, businesses and brands can connect with their audience in real-time, creating a more interactive and engaging viewer experience. In case you’re not convinced, here are six ways live streaming could benefit your brand:

Best of 2023 – vLink Staff Favorites

Best of 2023 – vLink Staff Favorites

As we close 2023, the staff at vLink want to thank all our clients that allowed us to help them with the video and live streaming needs. We also wanted to share some of our favorite videos produced throughout the year. There were nearly 1500 to choose from but these 6 were among the most memorable and fun to create.

Unlocking Human Emotions: The Key to Successful Video Marketing

Unlocking Human Emotions: The Key to Successful Video Marketing

Emotions are a powerful driving force in human behavior. They influence our decision-making process and using them can be a valuable tool in video marketing. Leveraging emotional appeal tailored to your target audience is a marketing technique that will evoke feelings and create a connection that drives engagement.

How to Make Videos that Speak to Your Audience’s Values

How to Make Videos that Speak to Your Audience’s Values

The success of your video marketing strategy also hinges on how well your content resonates with the values and beliefs of your audience. Without this key piece of the puzzle, you may end up with a fancy video that looks and sounds great but falls flat without producing the results you’re looking for. Speaking directly to the values and beliefs of your audience is crucial for the success of your marketing strategy.

WIT: Videos that Raise Awareness  – Case Study

WIT: Videos that Raise Awareness – Case Study

We love it when we get to partner with non-profit organizations. One of these valued organizations, Women in Technology (WIT), empowers girls and women to excel in science, technology, engineering, the arts, and math (S.T.E.A.M) from the classroom to the boardroom. WIT has had enormous success in expanding their reach, growing their membership, and raising millions over 30 years.

Create Engaging Video Content That Drives Conversions

Create Engaging Video Content That Drives Conversions

Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions can feel like a daunting task. (This is the part when Jerry McGuire shouts, “Show me the money!”)

How to Expand Your Fundraiser’s Reach with Live Streaming

How to Expand Your Fundraiser’s Reach with Live Streaming

Virtual events were the norm just a few years ago due to the global pandemic. Today hybrid events are a secret weapon for some of the most successful fundraising events. In this article you will see 7 ways to effectively use live streaming to maximize donations and reach for your organization.

vLink Academy Presents Online Training 101: Infographic

vLink Academy Presents Online Training 101: Infographic

The secret’s out: Video is the key to successful online training. And in the spirit of revealing secrets – we’ve put together a proven framework, “The 3 P’s”, to help you turn your content into an effective, online video training.

5 Secrets of How Video Enhances Website Engagement and SEO

5 Secrets of How Video Enhances Website Engagement and SEO

There is no denying that video content is a powerful tool. But have you thought about how you can use video to engage your website audience while also boosting SEO and other engagement metrics? Here are the 5 Secrets of How Video Enhances Website Engagement and SEO.

ATP: Raising the Bar on Event Videos  – Case Study

ATP: Raising the Bar on Event Videos – Case Study

Atlanta Technology Professionals is an organization where IT professionals come together to connect, learn, and give back to the Atlanta community. They host regular events around Atlanta and let us tell you, their events (and attendees) are some of the coolest...

5 Key Strategies for Making Live Streams More Engaging

5 Key Strategies for Making Live Streams More Engaging

Live streaming has gained popularity in recent years and has become a powerful tool for businesses and individuals to connect directly with their audiences and create a stronger sense of community. We’ve seen a level of interactivity and engagement that other forms of content cannot match, making it easier and faster to build a connection with viewers through engaging live streams.

6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

Video marketing is an integral part of any successful marketing campaign. It allows businesses to reach a wider audience, connect with their target market, and create a lasting impression. We’ve seen this firsthand, but with so many businesses vying for attention, it can be challenging to stand out from the crowd.

This is where we see the power of storytelling playing a part.