So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going up from there. When it comes to marketing, 58 percent of customers say they would love more video marketing from companies and brands they support. Also, 73 percent of consumers say they have been influenced by video marketing that they watched on social media.
One of the first steps to creating a great marketing video is writing an effective script. We get it. Scriptwriting can be intimidating. Especially if you are new to video marketing. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing can make videos appear awkward, tedious, or unnatural. You can have the best lighting, graphics, and talent in the world, but if the script is not up to par, your video will underperform.
Fortunately, video script writing is not hard once you understand some basic tenets and gain some practice. Based on our years of experience, we’ve created this document to get you started. This guide will help you identify your target audience so you know how to connect with them. Through reflection and brainstorming, be prepared to articulate the customer pain points your product addresses. This information will allow your narrator to provide solutions that are relevant and insightful. Lastly, you’ll be challenged to clarify your core messaging. This important step will ensure that your content is memorable and actionable.
Click on the image below to download a PDF of the vLink Scriptwriting Guide Infographic.
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Top B2B Marketing Trends for 2025 (And How to Use Them)
As the B2B marketing landscape continues to evolve, staying ahead of key trends is no longer optional—it’s essential. From emerging technologies to shifting buyer expectations and a renewed emphasis on sustainability and transparency, 2025 is shaping up to be a transformative year for B2B marketers. Whether you’re looking to improve personalization, boost engagement, or deepen relationships with high-value accounts, the following trends offer a roadmap for innovation and growth.
Read more for the most important trends shaping B2B marketing so far in 2025.
Advocates for Children – A Case Study
We’re excited to expand our marketing services, complementing our video marketing and production expertise. One of our standout projects in this space is CxO Atlas—a subscription-based online database offering business, corporate, and entrepreneurial insights powered by AI.
6 Proven Digital Marketing Strategies to Strengthen Your Brand Identity
Your brand is more than just a logo or a tagline—it’s your brand personality and values that make it truly unique. So how do you let those qualities shine?
Enter: strategic digital marketing. By leveraging a mix of compelling content, visual storytelling, and meaningful online engagement, you can effectively showcase your brand to the world. Of course, video is a primary and powerful tool in your digital marketing toolbelt, but it’s just one piece of the puzzle.
Creating an AI-powered Brand From The Ground Up – CxO Atlas Case Study
We’re excited to expand our marketing services, complementing our video marketing and production expertise. One of our standout projects in this space is CxO Atlas—a subscription-based online database offering business, corporate, and entrepreneurial insights powered by AI.
vLink Solutions: Your All-in-One Marketing Partner
vLink Solutions is proud to announce an expansion of our services to include comprehensive marketing support! Known for delivering exceptional video for marketing, internal communications, and livestream solutions, we’re taking our expertise to the next level by offering a full suite of digital marketing services.
How to Create High-Quality, Efficient Video Production – OnConvergence Case Study
We recently had the honor of working with a new client, ivision – a full-service technology integration and management firm based in Atlanta, specializing in digital transformation. Their areas of expertise cover security, public cloud, digital workspace, enterprise infrastructure and more.
When they came to us, their video needs included content for internal communications featuring some especially impactful customer testimonial videos. The concept for the client testimonials included 15 CIOs and CTOs of their most renowned clients having an on-camera interview with the ivision CEO, David Degitz, at the ivision headquarters. Each client had powerful success stories and positive feedback to share, which made for incredible content for the project. Read more and be sure to watch these impactful customer experience videos.
Best of 2024 – vLink Staff Favorites
As we close 2023, the staff at vLink want to thank all our clients that allowed us to help them with the video and live streaming needs. We also wanted to share some of our favorite videos produced throughout the year. There were nearly 1500 to choose from but these 6 were among the most memorable and fun to create.
Communicating Impact with Video – Inspiredu Case Study
Inspiredu helps underserved individuals develop the skills they need for education and career success through technology-based learning tools and engagement activities with their families, communities, and schools. As a fellow technology-focused company, the vLink team strongly believes in their mission and we’ve been proud to partner with them to produce some truly impactful video content for several years — from Townhall and Giving Tuesday Livestreams to their Gala highlight reel and Impact videos.
Production Value: What It Means, And the Best Way to Increase It
If you’ve ever watched a film, commercial, or even a slick YouTube video and thought, “Wow, this looks so polished!” you’ve already been dazzled by the magic of production value. But what exactly is production value, and why does it make such a difference? Let’s dig in…
In the Fastlane to Livestreaming: Infographic
Since 2020, livestreaming has rapidly transformed from a niche option to a mainstream platform for real-time content creation. Industries across the board—from entertainment to business to education—turned to livestreaming to engage remote audiences, making it a key tool for reaching people at scale. We hope you’ll enjoy this informative and fun infographic, where share the key components to make your livestream a true winner.
A Creative Partnership in Faith – High Tech Ministries Case Study
High Tech Ministries is a nonprofit organization that leads people into a life-changing relationship with Jesus Christ. They create business environments where people can explore faith. Their annual High Tech Prayer Breakfast is the largest invitation-only networking event in the Southeast, where faith and business meet. Since 2017, vLink Solutions has proudly partnered with High Tech Ministries, creating all types of videos from fun and impactful intro videos to capturing their Blitz Through the Bible event.
When they came to us, their video needs included content for internal communications featuring some especially impactful customer testimonial videos. The concept for the client testimonials included 15 CIOs and CTOs of their most renowned clients having an on-camera interview with the ivision CEO, David Degitz, at the ivision headquarters. Each client had powerful success stories and positive feedback to share, which made for incredible content for the project. Read more and be sure to watch these impactful customer experience videos.
What You Need to Create Successful Virtual Training Sessions
In recent years, virtual instructor-led training (VILT) has been gaining immense popularity, transforming the way people learn and acquire new skills. With the convenience and accessibility of online learning, there is now a course available for about anything you can imagine—from professional development to personal hobbies. Whether you’re looking to upskill for your career or explore a new interest, virtual instructor-led training provides the flexibility of learning from anywhere, while still maintaining the structure and guidance of an instructor. It’s clear that this approach to education is reshaping the future of learning, making high-quality instruction more accessible to people around the world.
But you may be wondering how to bring your own VILT course to life, or even become a non-negotiable course of interest in your field. Check out these six strategies that can take your course from drab to fab in a few impactful ways.
How to Repurpose and Share Video Content Across Platforms
When it comes to digital content and all its glorious forms, video reigns as king. But why limit your creations to just one kingdom when you can conquer multiple platforms? Repurposing and sharing video content across platforms not only maximizes your reach but also adds versatility to your storytelling.
So, what does it take to boost a video’s reach with targeted campaigns and make it an internet blockbuster? Let’s break it down…
Client Testimonials Say It Best – ivision Case Study
We recently had the honor of working with a new client, ivision – a full-service technology integration and management firm based in Atlanta, specializing in digital transformation. Their areas of expertise cover security, public cloud, digital workspace, enterprise infrastructure and more.
When they came to us, their video needs included content for internal communications featuring some especially impactful customer testimonial videos. The concept for the client testimonials included 15 CIOs and CTOs of their most renowned clients having an on-camera interview with the ivision CEO, David Degitz, at the ivision headquarters. Each client had powerful success stories and positive feedback to share, which made for incredible content for the project. Read more and be sure to watch these impactful customer experience videos.
Turn Your Video Content into a Blockbuster with Targeted Campaigns
This may go without saying, but your target audience is everything if you hope to boost your video’s reach within the vast landscape of digital content available to viewers. That’s where the magic of targeted campaigns comes in. It’s not just about creating great videos; it’s about ensuring they reach the right audience, grab – and hold – their attention, and leave a lasting impression.
So, what does it take to boost a video’s reach with targeted campaigns and make it an internet blockbuster? Let’s break it down…
You’re Invited to The Table on Delk Awareness Dinner
In this issue of Lights, Camera, Engagement, we’re veering off from our typical content to encourage you to engage in the fight against human trafficking. In 2016, my wife, Tina, and I founded The Table on Delk (The Table), a 501 (c) 3 non-profit whose mission is to end sexual exploitation along the Delk Road corridor in metro Atlanta. Today, our organization reaches more than 1,500 individuals every year. Read on to learn more about The Table and for a special invitation to be a part of our mission, without needing to open your wallet.
vLink Goes to Vegas with AVIXA – Case Study
Check out our case study featuring our client work with AVIXA at InfoComm 2024 in Las Vegas.
At vLink Solutions, we pride ourselves on delivering exceptional live production and streaming services, and our partnership with AVIXA is a testament to that commitment.
AVIXA is a global trade association for the professional audiovisual industry with members in over 80 countries. AVIXA’s InfoComm is one of the largest AV tradeshows in the world. vLink Solutions has been working with AVIXA over the past four years to help produce their AVIXA TV show live from the InfoComm exhibition floor.
Make Your Training Snackable with Microlearning
In the ever-evolving landscape of workplace training, the buzz around microlearning is hard to ignore. Gone are the days of marathon training sessions that leave participants dazed and confused. Instead, say “hello” to microlearning – the superhero of modern training strategies. Let’s unpack this concept and discover the role of microlearning in transforming the way we learn, one byte-sized lesson at a time.
Internal Video Communication Challenges and How to Overcome Them
With the rise of remote work and distributed teams, effective communication is more crucial than ever. Videos have emerged as an invaluable tool for fostering collaboration, sharing information, and maintaining unity. Whether you are thinking about incorporating video into your internal communications or already implementing various video solutions, we have a few tips on how to best leverage video content for your business, ensure they are high quality, and effectively distribute them.
6 Tips on How to Humanize Your Brand with Video
In the digital age, where screens mediate our interactions, the quest to humanize your brand is crucial. Enter the unsung hero of connection – video. It’s not just about showcasing your products or services; it’s about inviting your audience behind the scenes, letting them peek into the beating heart of your brand. So, what gives your video content that human element? Check out these tips…
The Power of Visual Narratives – Case Study
Check out a case study featuring our client work with MUST Ministries, renowned for their tireless efforts in combating poverty, providing housing, food, clothes, job development, and healthcare to struggling individuals and families.
How to Make the Most of Your Live Stream Q&As
In the captivating realm of hybrid and live streaming, engaging Q&A sessions offer a direct bridge between content creators and their audience. Whether you are a seasoned host or a first timer, the magic lies in the interaction. Everyone knows to repeat the question for clarity and to make sure the entire audience hears it. But here are some best practices for hosting successful Q&A sessions that leave your audience enchanted.
Interactive Videos: Engaging Your Audience In A New Way
Move over static content; it’s time to embrace a dynamic and engaging way to connect with your audience. Try adding something new to the ever-evolving landscape of digital content – interactive videos!
Cutting Edge Technology Promotion Meets Stunt Work – Case Study
Check out a case study featuring our client work with ZKTeco, a cutting-edge company that designs and manufactures access management and entrance control technology.