So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going up from there. When it comes to marketing, 58 percent of customers say they would love more video marketing from companies and brands they support. Also, 73 percent of consumers say they have been influenced by video marketing that they watched on social media.

One of the first steps to creating a great marketing video is writing an effective script. We get it. Scriptwriting can be intimidating. Especially if you are new to video marketing. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing can make videos appear awkward, tedious, or unnatural. You can have the best lighting, graphics, and talent in the world, but if the script is not up to par, your video will underperform.

Fortunately, video script writing is not hard once you understand some basic tenets and gain some practice. Based on our years of experience, we’ve created this document to get you started. This guide will help you identify your target audience so you know how to connect with them. Through reflection and brainstorming, be prepared to articulate the customer pain points your product addresses. This information will allow your narrator to provide solutions that are relevant and insightful. Lastly, you’ll be challenged to clarify your core messaging. This important step will ensure that your content is memorable and actionable. 

Click on the image below to download a PDF of the vLink Scriptwriting Guide Infographic.

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Why Eye-Catching Thumbnails Are More Important Than You Think

Why Eye-Catching Thumbnails Are More Important Than You Think

In the vast sea of internet content available at our fingertips, your video’s thumbnail image is the ambassador to your masterpiece. It’s the first impression, the spark that ignites curiosity, and the gatekeeper to viewership. Creating eye-catching thumbnails isn’t just an art; it’s a science. So, let’s dive into the world of visual allure and discover how crafting captivating thumbnails can skyrocket your view rates.

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The Key to Successful Online Trainings

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How To Implement Live Video Town Halls

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Video Testimonials are The Secret Sauce to Powerful Marketing

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Six Ways Live-Streaming Can Benefit Your Business

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Best of 2023 – vLink Staff Favorites

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Unlocking Human Emotions: The Key to Successful Video Marketing

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How to Make Videos that Speak to Your Audience’s Values

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WIT: Videos that Raise Awareness  – Case Study

WIT: Videos that Raise Awareness – Case Study

We love it when we get to partner with non-profit organizations. One of these valued organizations, Women in Technology (WIT), empowers girls and women to excel in science, technology, engineering, the arts, and math (S.T.E.A.M) from the classroom to the boardroom. WIT has had enormous success in expanding their reach, growing their membership, and raising millions over 30 years.

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Create Engaging Video Content That Drives Conversions

Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions can feel like a daunting task. (This is the part when Jerry McGuire shouts, “Show me the money!”)

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How to Expand Your Fundraiser’s Reach with Live Streaming

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vLink Academy Presents Online Training 101: Infographic

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5 Secrets of How Video Enhances Website Engagement and SEO

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ATP: Raising the Bar on Event Videos  – Case Study

ATP: Raising the Bar on Event Videos – Case Study

Atlanta Technology Professionals is an organization where IT professionals come together to connect, learn, and give back to the Atlanta community. They host regular events around Atlanta and let us tell you, their events (and attendees) are some of the coolest...

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5 Key Strategies for Making Live Streams More Engaging

Live streaming has gained popularity in recent years and has become a powerful tool for businesses and individuals to connect directly with their audiences and create a stronger sense of community. We’ve seen a level of interactivity and engagement that other forms of content cannot match, making it easier and faster to build a connection with viewers through engaging live streams.

6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

Video marketing is an integral part of any successful marketing campaign. It allows businesses to reach a wider audience, connect with their target market, and create a lasting impression. We’ve seen this firsthand, but with so many businesses vying for attention, it can be challenging to stand out from the crowd.

This is where we see the power of storytelling playing a part.

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vLink Insider Event Recap

We invited the vLink Insiders to our Marietta studio for an exclusive event with Elizabeth Klingseisen, Marketing SVP at Stratix. Founded in 1980, Stratix is the leader in mobile solutions for enterprises. Their Smart Mobile programs ensure their clients have the...

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5 Video Types To Create Brand Advocates

Video marketing is an effective way to engage customers and build brand awareness. With the popularity of video content on websites and social media, businesses should be leveraging video marketing to turn customers into brand advocates after the purchase.

Interactive Video Lets the Viewer Drive the Story – Case Study

Interactive Video Lets the Viewer Drive the Story – Case Study

Stratix Corporation creates and manages mobility programs to transform mobile support for some of the most iconic brands around the globe. We are always excited to work with them. Recently, they challenged us to create a series of interactive videos that show various...