Atlanta Technology Professionals is an organization where IT professionals come together to connect, learn, and give back to the Atlanta community. They host regular events around Atlanta and let us tell you, their events (and attendees) are some of the coolest around.
We love working with their volunteer board and event planners to think out of the box and conceptualize engaging content to promote events, be watched at events, and to recap events.
We know you have been to hundreds of events and seen dozens of highlight videos and that they can sometimes blend together. We are always looking for ways to make event-related videos stand out, and last year’s ATP Awards Gala is a perfect example of how we do this.
To promote the casino-themed gala, we created a narrative-based, cinematic video that sparked a lot of interest in the event. The video starred the co-hosts of the event and several other ATP volunteers served as extras. Who does not like seeing themselves and their colleagues in a cool video?!
For the videos played at the event, we used the same theme and aesthetic in our set design and graphic treatment of the videos introducing award nominees. Engagement is always higher when there’s consistency throughout all videos at an event, and when there is just a little touch of drama.
Lastly, we brought the story that was initially left hanging in the promo video to completion in the highlight video. Of course, the highlight video featured plenty of candid shots and audio excerpts from the event, but we also incorporated the narrative element again – making the video that much more interesting.
The ATP Gala is a great example of how going above and beyond in the way we create event video content elevates the event itself. You do not want to miss the 2023 ATP Gala. They sell out this event every year.
Please enjoy the 2022 ATP Awards Gala event promo, an example of a video shown at the event, and the event recap.
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