We love it when we get to partner with non-profit organizations. One of these valued organizations, Women in Technology (WIT), empowers girls and women to excel in science, technology, engineering, the arts, and math (S.T.E.A.M) from the classroom to the boardroom. WIT has had enormous success in expanding their reach, growing their membership, and raising millions over 30 years.
Together, we have helped WIT build their online presence to enhance their mission of encouraging all generations of girls and women to write their future. We accomplished this through creating WIT event and marketing videos, highlight reels, and live streaming their fundraising events. To enhance their in-person and virtual events, we used creative video treatments and interviews to tell the stories behind WIT and the successful professionals across the S.T.E.A.M fields.
To celebrate their 30-year anniversary, they came to us to execute on a new idea. They wanted a video that harnessed their passion and drove their mission home while remaining pertinent to their brand for years to come.
The resulting project, the “30 Years of Women in Technology“ video, created an emotional appeal on their target audience through an engaging new video treatment, and the power of storytelling. It was truly a moving experience for the vLink team to be a part of creating the video as well.
One of the most telling signs that WIT is a remarkable organization, aside from having worked with them and seeing their impact first-hand, is the number of volunteers they have willing to go the extra mile to support their mission. In this video, many of the actors were WIT volunteers who courageously stepped forward to represent all that WIT stands for.
WIT is a prime example of a non-profit organization that has utilized video content to expand their reach and enhance their events. Check out the “30 Years of Women in Technology” video below.
Search vLink’s Resources, News, and Events
vLink Solutions is always adding new tips and tricks, case studies, infographics, and more.
Emotions are a powerful driving force in human behavior. They influence our decision-making process and using them can be a valuable tool in video marketing. Leveraging emotional appeal tailored to your target audience is a marketing technique that will evoke feelings and create a connection that drives engagement.
The success of your video marketing strategy also hinges on how well your content resonates with the values and beliefs of your audience. Without this key piece of the puzzle, you may end up with a fancy video that looks and sounds great but falls flat without producing the results you’re looking for. Speaking directly to the values and beliefs of your audience is crucial for the success of your marketing strategy.
One of the first steps to creating a great marketing video is writing an effective script. This animated infographic will give you vLink’s Guide to Scriptwriting for Online Video. This is especially helpful if you are new to video marketing.
Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions can feel like a daunting task. (This is the part when Jerry McGuire shouts, “Show me the money!”)
Virtual events were the norm just a few years ago due to the global pandemic. Today hybrid events are a secret weapon for some of the most successful fundraising events. In this article you will see 7 ways to effectively use live streaming to maximize donations and reach for your organization.
The secret’s out: Video is the key to successful online training. And in the spirit of revealing secrets – we’ve put together a proven framework, “The 3 P’s”, to help you turn your content into an effective, online video training.
There is no denying that video content is a powerful tool. But have you thought about how you can use video to engage your website audience while also boosting SEO and other engagement metrics? Here are the 5 Secrets of How Video Enhances Website Engagement and SEO.
Atlanta Technology Professionals is an organization where IT professionals come together to connect, learn, and give back to the Atlanta community. They host regular events around Atlanta and let us tell you, their events (and attendees) are some of the coolest...
Live streaming has gained popularity in recent years and has become a powerful tool for businesses and individuals to connect directly with their audiences and create a stronger sense of community. We’ve seen a level of interactivity and engagement that other forms of content cannot match, making it easier and faster to build a connection with viewers through engaging live streams.
Video marketing is an integral part of any successful marketing campaign. It allows businesses to reach a wider audience, connect with their target market, and create a lasting impression. We’ve seen this firsthand, but with so many businesses vying for attention, it can be challenging to stand out from the crowd.
This is where we see the power of storytelling playing a part.
We invited the vLink Insiders to our Marietta studio for an exclusive event with Elizabeth Klingseisen, Marketing SVP at Stratix. Founded in 1980, Stratix is the leader in mobile solutions for enterprises. Their Smart Mobile programs ensure their clients have the...
We made a new friend in 2022: The Copponex Group. The Copponex Group is an exploding business that installs and restores playgrounds and all other amenities in the parks and recreation space. At the time that they approached us, they were experiencing a problem:...
vLink Featured by Sales & Marketing Management: “How to Align Video Throughout the Customer Journey”
“The traditional funnel takes a company-centric approach that’s often focused too much on net-new growth. In reality, customers can fall out of a funnel at any time. That includes post-sale, too! It’s up to us – the marketing team – to provide a safety net of customer-centric actions that fall across all functions to keep them as a customer,” said Pedowitz.
Video marketing is an effective way to engage customers and build brand awareness. With the popularity of video content on websites and social media, businesses should be leveraging video marketing to turn customers into brand advocates after the purchase.
Stratix Corporation creates and manages mobility programs to transform mobile support for some of the most iconic brands around the globe. We are always excited to work with them. Recently, they challenged us to create a series of interactive videos that show various...
Is your video content pause-worthy? If not, your company is missing out. At vLink Solutions, we developed a method called PAUSE Planning℠ to create binge-worthy content strategies for our clients.
The sales funnel has changed. Has your video marketing kept up? With so many customer journey models, it is challenging for marketers to know when and how to use video effectively in their company’s model.
LeasePlan is one of the world’s leading fleet management and driver mobility companies, with over 1.8 million (oops Scott said 18 million) vehicles under management in more than 30 countries. Their U.S. headquarters is in Alpharetta, Georgia, and has been a vLink...
It’s always a good day when our friends over at Revegy, creators of an account-based sales execution platform, give us a call to produce some content. They were in search of a fun and entertaining way to highlight and overview their software using visuals and...
vLink Solutions designed this modern sales funnel and infographic as a roadmap for businesses and organizations looking to leverage video marketing.
So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going...
Scriptwriting is one of the most important steps of the video production process. It is also the step that we find companies struggle with the most. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing...
Published in Smart Meetings on 6/9/22. The average price for a paid virtual event is $443. Are virtual attendees seeing value? It depends. “To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of...
This article was published in CMW on 4/27/22. Webinars are standard fare for general audiences, but how do you host virtual events that engage clients and prospects representing millions of dollars in potential revenue? At this level, the game changes. Expectations...