We love it when we get to partner with non-profit organizations. One of these valued organizations, Women in Technology (WIT), empowers girls and women to excel in science, technology, engineering, the arts, and math (S.T.E.A.M) from the classroom to the boardroom. WIT has had enormous success in expanding their reach, growing their membership, and raising millions over 30 years.
Together, we have helped WIT build their online presence to enhance their mission of encouraging all generations of girls and women to write their future. We accomplished this through creating WIT event and marketing videos, highlight reels, and live streaming their fundraising events. To enhance their in-person and virtual events, we used creative video treatments and interviews to tell the stories behind WIT and the successful professionals across the S.T.E.A.M fields.
To celebrate their 30-year anniversary, they came to us to execute on a new idea. They wanted a video that harnessed their passion and drove their mission home while remaining pertinent to their brand for years to come.
The resulting project, the “30 Years of Women in Technology“ video, created an emotional appeal on their target audience through an engaging new video treatment, and the power of storytelling. It was truly a moving experience for the vLink team to be a part of creating the video as well.
One of the most telling signs that WIT is a remarkable organization, aside from having worked with them and seeing their impact first-hand, is the number of volunteers they have willing to go the extra mile to support their mission. In this video, many of the actors were WIT volunteers who courageously stepped forward to represent all that WIT stands for.
WIT is a prime example of a non-profit organization that has utilized video content to expand their reach and enhance their events. Check out the “30 Years of Women in Technology” video below.
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