It’s 2023 and textbook training is officially “old school.” 9 out of 10 businesses offer online training opportunities to their employees or customers. The number of online learning platform users is expected to reach 57 million by 2027. Hosting your training content on the great world wide web increases its accessibility, and in turn, it’s potential impact.
The secret’s out: Video is the key to successful online training. And in the spirit of revealing secrets – we’ve put together a proven framework, “The 3 P’s”, to help you turn your content into an effective, online video training.
PREPARATION
Clearly define your audience, their training needs and in turn your objectives of the training. From there, outline the training content road map to define which videos are needed.
PRODUCTION
Keep the training content brief, relatable, and engaging to ensure it meets your audience’s needs while holding their attention. Ensure you’re incorporating visual enhancements like graphics and b-roll to keep the audience engaged and summarize the key learning concepts to drive home the main takeaways.
PROMOTION
Once you have the training content complete, it’s time to choose a distribution platform and promote the training to your audience. It’s also important to measure the success of your training content with tools like engagement metrics or content retention assessments.
To take a deeper dive into our process of producing effective Online Training Content, click on the image below to download a PDF of our vLink Academy Presents Online Training 101 Infographic.
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