by Scott Williford | Resources, Internal Communications, Onboarding Video, Thought Leadership, Tips and tricks, Training Videos
It’s 2023 and textbook training is officially “old school.” 9 out of 10 businesses offer online training opportunities to their employees or customers. The number of online learning platform users is expected to reach 57 million by 2027. Hosting your training content...
by Scott Williford | Case Studies, Internal Communications, Onboarding Video, Training Videos
We made a new friend in 2022: The Copponex Group. The Copponex Group is an exploding business that installs and restores playgrounds and all other amenities in the parks and recreation space. At the time that they approached us, they were experiencing a problem:...
by vLink Solutions | Resources, Internal Communications, News, Tips and tricks, Video Marketing
So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going...
by vLink Solutions | Tips and tricks, Internal Communications, Resources, Thought Leadership, Video Marketing
Scriptwriting is one of the most important steps of the video production process. It is also the step that we find companies struggle with the most. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing...
by vLink Solutions | News, Internal Communications
This article was published in CMW on 4/27/22. Webinars are standard fare for general audiences, but how do you host virtual events that engage clients and prospects representing millions of dollars in potential revenue? At this level, the game changes. Expectations...
by vLink Solutions | News, Internal Communications
Graphic: While live-streamed meetings might be the first thing that comes to mind when you hear “hybrid events,” big brands like Absolut are getting in on the trend too. At the recent Coachella Valley Music and Arts Festival, for example, the beverage brand created...
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