by Scott Williford | Resources, Live Streaming, Thought Leadership, Tips and tricks, Virtual Events
Technology has given businesses and brands the ability to market, sell, and grow at a remarkable rate. However, the businesses and brands that are benefiting the most from it are those that utilize Live Streaming. From LinkedIn Live to a full-scale virtual event,...
by Scott Williford | Resources, Thought Leadership, Tips and tricks, Video Marketing
Emotions are a powerful driving force in human behavior. They influence our decision-making process and using them can be a valuable tool in video marketing. Leveraging emotional appeal tailored to your target audience is a marketing technique that will evoke feelings...
by Scott Williford | Resources, Thought Leadership, Tips and tricks, Video Marketing
So, you’ve decided that video is an essential piece to your marketing strategy puzzle? Welcome. You are in good company here 😊… you may have heard us talk about the importance of high-quality video (once or twice…) but we have to break it to you: the...
by Scott Williford | Case Studies, News, Resources, Thought Leadership, Video Marketing
We love it when we get to partner with non-profit organizations. One of these valued organizations, Women in Technology (WIT), empowers girls and women to excel in science, technology, engineering, the arts, and math (S.T.E.A.M) from the classroom to the boardroom....
by Scott Williford | Video Marketing, Resources, Thought Leadership, Tips and tricks
After 1000s of videos and over a decade of experience, we have learned a thing or two about scriptwriting. Here are eight steps needed to write effective scripts for your videos. Be sure to watch the video above or download our infographic guide to scriptwriting for...
by Scott Williford | Resources, Thought Leadership, Tips and tricks, Video Marketing
Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions...
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