vLink Solutions is excited to be featured by Sales & Marketing Management in “How to Align Video Throughout the Customer Journey.”
Below is an excerpt of the article.
With so many customer journey models, it is challenging for marketers to know when and how to use video effectively.
The customer journey has changed. It is no longer a traditional sales funnel. While this is not news to many of today’s marketers, video sales funnel strategies have lagged behind. Many video marketing strategies still follow the traditional AIDA sales funnel model:Awareness: How to and tip videos
- Interest: Explainer videos
- Desire: Case studies/testimonials
- Action: Sales pitch/call to action videos
Read the full article here.
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