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A Year’s Worth of Content in One Day – A GenFi Case Study

A Year’s Worth of Content in One Day – A GenFi Case Study

Generational Financial Partners (GenFi) specializes in guiding contractor physicians toward financial clarity. When they approached us in 2024, their request was ambitious: produce an entire year’s worth of thought leadership video content in a single shoot day.

Challenge accepted — and accomplished. Since then, we’ve repeated the same structured shoot annually, helping GenFi stay consistent with high-quality video content without the ongoing time commitment. Read more…

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Video Testimonials are The Secret Sauce to Powerful Marketing

Video Testimonials are The Secret Sauce to Powerful Marketing

In the fast-paced digital world we live in where information bombards us from every corner of the internet, establishing credibility and trust is no small feat. Whether you’re a budding entrepreneur, or a seasoned marketing executive, you know that credibility is the currency of success. So, how do you stand out in a sea of options? Enter the unsung heroes of the marketing world: video testimonials.

Six Ways Live-Streaming Can Benefit Your Business

Six Ways Live-Streaming Can Benefit Your Business

Technology has given businesses and brands the ability to market, sell, and grow at a remarkable rate. However, the businesses and brands that are benefiting the most from it are those that utilize Live Streaming. From LinkedIn Live to a full-scale virtual event, businesses and brands can connect with their audience in real-time, creating a more interactive and engaging viewer experience. In case you’re not convinced, here are six ways live streaming could benefit your brand:

How to Make Videos that Speak to Your Audience’s Values

How to Make Videos that Speak to Your Audience’s Values

The success of your video marketing strategy also hinges on how well your content resonates with the values and beliefs of your audience. Without this key piece of the puzzle, you may end up with a fancy video that looks and sounds great but falls flat without producing the results you’re looking for. Speaking directly to the values and beliefs of your audience is crucial for the success of your marketing strategy.

5 Key Strategies for Making Live Streams More Engaging

5 Key Strategies for Making Live Streams More Engaging

Live streaming has gained popularity in recent years and has become a powerful tool for businesses and individuals to connect directly with their audiences and create a stronger sense of community. We’ve seen a level of interactivity and engagement that other forms of content cannot match, making it easier and faster to build a connection with viewers through engaging live streams.

6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

6 Proven Storytelling Tactics to Boost Engagement in Video Marketing

Video marketing is an integral part of any successful marketing campaign. It allows businesses to reach a wider audience, connect with their target market, and create a lasting impression. We’ve seen this firsthand, but with so many businesses vying for attention, it can be challenging to stand out from the crowd.

This is where we see the power of storytelling playing a part.

vLink Featured by Sales & Marketing Management: “How to Align Video Throughout the Customer Journey”

vLink Featured by Sales & Marketing Management: “How to Align Video Throughout the Customer Journey”

“The traditional funnel takes a company-centric approach that’s often focused too much on net-new growth. In reality, customers can fall out of a funnel at any time. That includes post-sale, too! It’s up to us – the marketing team – to provide a safety net of customer-centric actions that fall across all functions to keep them as a customer,” said Pedowitz.

Humor Works for Revegy – Case Study

Humor Works for Revegy – Case Study

It’s always a good day when our friends over at Revegy, creators of an account-based sales execution platform, give us a call to produce some content. They were in search of a fun and entertaining way to highlight and overview their software using visuals and...