We invited the vLink Insiders to our Marietta studio for an exclusive event with Elizabeth Klingseisen, Marketing SVP at Stratix. Founded in 1980, Stratix is the leader in mobile solutions for enterprises. Their Smart Mobile programs ensure their clients have the right technology, tools, and support programs in place to stay ahead.

Below you will find a replay of the conversation between Scott Williford, CEO of vLink Solutions, and Elizabeth as they discuss “Hitting the Bullseye: Mastering Target Marketing Strategies.”

Here are some key takeaways:

1. It’s paramount to understand your customers. The more you understand who they are (industries, size, roles, etc.) and what their pain points are, the easier it is to focus your marketing efforts. Additionally, you can leverage account-based marketing across more channels to build brand awareness which leads to better opportunities.

2. Some technologies to consider include Terminus (https://terminus.com/) for account-based marketing and Turtl (https://turtl.co/) for interactive personalized content. Terminus gives you the tools to coordinate multi-channel campaigns that can include Connected TV (like Hulu), LinkedIn, and other contextual online advertising. Turtl takes your digital content to a whole new level of personalization with deep dive analytics.

Regarding a recent proposal created with Turtl, Elizabeth shared “The beauty on the back end is I can see exactly who read it. How many pages they read. What pages they read. How long they were on those pages… We had 146 unique readers.”

3. Interactive video allows the viewer to navigate long form video content and increases engagement. Essentially, viewers can watch all or part of the video based on their interests. vLink’s developers integrated the player with Google analytics, so every play and every click are tracked. This allows Stratix to know which use cases demonstrated in the video resonate the most with their prospective buyers.

The bottom line is, the more you target your market, the better the ROI on your marketing efforts. Stratix has a proven record of helping specific industries. By focusing their marketing on those industries, they increase the effectiveness of every campaign by producing higher quality opportunities.

Following the content, those in attendance were invited to enjoy some networking while throwing axes at real targets. Fun was had by all. Join the vLink Insiders today so you don’t miss the next event.