At vLink Solutions, we love collaborating with nonprofit organizations to create innovative content and video materials that help share their mission. Advocates for Children (AFC) is one such nonprofit, dedicated to providing services to children and families who have been victims of abuse and neglect. Serving 11 Northwest Georgia counties, AFC offers safety, comfort, and hope to children, youth, and families every year.
Recently, we had the privilege of partnering with AFC to produce a video that communicates their mission and demonstrates how they work with families to provide their impactful services. The video premiered at their annual fundraiser last year, helping them exceed their fundraising goal for the evening. Today, it holds a prominent place on their website’s homepage, capturing viewers’ attention with stories of impact and inspiration.
“One of the challenges we face is being able to tell our story while maintaining the confidentiality of our clients,” said AFC CEO Rachel Castillo. “The vLink creative team came up with a brilliant concept to use actors and voiceover – something we hadn’t considered – to convey our mission for our annual fundraising event. The video turned out beautifully, and we were beyond pleased with the results and the support we received as a result.”
Both the AFC team and our creatives were thrilled with how the piece came together. The video storyline follows the journey of three fictional characters, based on real-life experiences, portrayed by actors and some AFC staff members. These three narratives are intertwined into one compelling and emotional commercial, offering insight into AFC’s services and the hope they bring to individuals facing hardship. The piece was thoughtfully crafted to pull on heartstrings, inspiring generosity among donors and supporters.
In addition to the main mission video, vLink also produced three separate videos, each focusing on one of the storylines, optimized for shorter-form social media platforms.
Be sure to watch the video and visit Advocates for Children online to learn how you can support their crucial mission of serving children, families, and communities in Georgia.
Looking to step up your marketing game? VLink Solutions is here to help. Reach out to info@vlinksolutions.com and learn more about how we could partner together to bring your creative vision to life.
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