vLink Solutions now offers full-service digital marketing support for our clients! (Missed the announcement? Check it out here!)
We’re excited to expand our marketing services, complementing our video marketing and production expertise. One of our standout projects in this space is CxO Atlas—a subscription-based online database offering business, corporate, and entrepreneurial insights powered by AI.
“My initial attempt at this project was a massive undertaking, involving developers who built a custom-coded app. While the system was robust, it demanded significant ongoing upkeep. I knew I needed a new approach,” CxO Atlas Co-Founder, Tom Berger said. “When I first spoke with Scott and vLink, I was impressed by their creative vision and cost-effective, long-term solutions. Their strategy was straightforward: develop a customizable WordPress website, leveraging both existing plugins and tailored technology to ensure scalability and efficiency. The results have been incredible. From professional branding to advanced AI capabilities, the vLink team has truly brought my brand to life.”
WHAT’S IN A NAME?
The name “CxO Atlas” holds dual symbolism. First, “Atlas” references the Greek mythological figure burdened with holding up the sky—an apt metaphor for business leaders navigating high-stakes responsibilities. Second, it evokes road atlases, guiding users through complex challenges. This combination highlights CxO Atlas’ mission: to help entrepreneurs, CEOs, and managers find clear solutions to their toughest challenges.
BRANDING & MARKETING STRATEGY
Our team developed the brand identity and custom logo to reflect the symbolic meaning of the brand’s name. Additionally, we produced thought leadership podcasts and videos to align with the brand messaging and tied them into a polished go-to-market strategy for the website’s launch.
WEBSITE DEVELOPMENT
vLink Solutions built the CxO Atlas website from the ground up and hosts the platform in-house. The WordPress-based site integrates several powerful off-the-shelf plugins to manage membership, access control, and document management. Additionally, vLink created custom plugins to allow seamless navigation throughout the article database, options to help non-members easily register within articles, and tracking of article views and popularity.
POWERED BY AI
A standout feature of the AI-powered CxO Atlas platform is the Ask CxO Atlas chatbot, which allows members to engage conversationally with the content, greatly simplifying the member’s experience. Users can ask business-related questions, and the AI-driven tool delivers expert guidance instantly—like consulting with an industry veteran on the spot! With over 700 curated articles, CxO Atlas helps users seamlessly explore a vast library of knowledge. vLink played a key role in integrating AI into the site through robust plugins and consulting on how best to leverage this cutting-edge technology to serve members’ needs.
EXPLORE
Check out the first INSIGHTS video we produced for CxO Atlas featuring the founders, Tom Berger and our very own, Scott Williford:
And don’t forget explore their website here! If you’re a business leader, you’ll find the plethora of resources available on this platform to be valuable and insightful.
Looking to step up your marketing game? VLink Solutions is here to help. Reach out to info@vlinksolutions.com and learn more about how we could partner together to bring your creative vision to life.
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