MasterMessaging (https://mastermessaging.com/) is a long-time client of ours. They help clients increase their revenue in predictable and sustainable ways through training and consultation.
In the past, we’ve created overview and promotional content for MasterMessaging. But in 2022, they came to us with a unique need: they wanted to create a fully digital experience for a course that is traditionally delivered in person.
We got right to work. Due to the large amount of amazing content that this course entails, we knew this had to be as engaging as possible. We did this by:
- Breaking down the content up into many short videos. This allows viewers to take breaks as needed- allowing them to remain engaged throughout the course and absorb the information in easily digestible segments.
- Creating a set that was clean, modern, and pleasing to the eye. We placed the trainer in a forward-thinking yet comfortable training room environment with multiple cameras to keep the video engaging. We placed the trainer in front of a Google smart board featuring visual aids while the trainer was speaking.to the speaker also used it to illustrate certain concepts throughout the training.
- Leveraging the power of high-quality stock footage to create a compelling intro. Stock footage also aided in the training through storytelling by providing visuals for powerful stories that required some imagery. In addition, motion graphics and graphic design was used to incorporate their brand throughout the series.
The trainer came to shoot day prepared, and so did we. We were able to shoot over 30 videos in a day and a half.
They have reported to us that they are experiencing huge success with the online course.
Please enjoy one of the videos we created for MasterMessaging’s first fully digital course on increased revenue generation.
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