Technology has given businesses and brands the ability to market, sell, and grow at a remarkable rate. However, the businesses and brands that are benefiting the most from it are those that utilize Live Streaming. From LinkedIn Live to a full-scale virtual event, businesses and brands can connect with their audience in real-time, creating a more interactive and engaging viewer experience. In case you’re not convinced, here are six ways live streaming could benefit your brand:

1. Builds a Connection and Enhances Engagement
One of the key benefits of live streaming is that it can help you build more authentic connections with your audience. When you click “GO LIVE”, you’re able to engage with your audience directly and in real-time by asking questions, or responding to the viewer’s comments and questions as they come in. This creates two-way interaction and a sense of authentic community that is more difficult to achieve through pre-recorded content. (Yes, they can tell if it’s not live…)

2. Boosts Your Brand Awareness
When you go live, you can reach a wider audience and use the opportunity to promote your brand and its products or services. By consistently providing valuable live content, you can build a loyal following and increase your brand’s visibility and awareness with your target audience or customer. When people keep showing up, you’re doing something right!

3. Offers Unique Marketing Opportunities
Live streaming also provides unique marketing opportunities for your business. For example, you can use live streaming to highlight new products or services, launch a new campaign, go live from a tradeshow, or spill the tea on behind-the-scenes access or details related to your brand. These opportunities can help you stand out from the competition and generate a buzz online.

4. Cost-Effective
Live streaming is also a cost-effective way to create content for your business or brand. Unlike pre-recorded content, you don’t have the added expense of post-production. Even with professionals (like vLink Solutions), live streaming is a lot more affordable than you might think.

5. Creates FOMO
No one likes to miss the fun… Live streaming can create FOMO or the “fear of missing out” for your target audience. When you go live, viewers know that they need to tune in right away if they want to catch the action. This creates a sense of urgency and excitement that can help increase viewer engagement and keep their attention.

6. Provides Real-Time Feedback
Finally, live streaming can provide your brand with real-time feedback from your target audience. When you go live, you can see how many viewers you have, and you can monitor comments and questions as they come in. This can provide valuable insights into your audience’s preferences and interests (like a free focus group!), which can help you tailor and improve your content and future marketing strategies.

And there you have it: Livestreaming can improve your brand awareness, provide you with a cost-effective and unique marketing strategy, and give you real-time and authentic engagement and feedback from your ideal customer. If you’re looking for a partner to help your brand tailor its content for an effective live-streaming strategy, vLink is here to help. We’re your partners in video marketing.