After 1000s of videos and over a decade of experience, we have learned a thing or two about scriptwriting. Here are eight steps needed to write effective scripts for your videos. Be sure to watch the video above or download our infographic guide to scriptwriting for online video.

Start with a Plan! then Perfect your delivery!

  1. Define your target audience.
  2. Position the solution with the problem.
  3. Determine your key messages.
  4. Use spoken, not written, vernacular.
  5. Keep it brief.
  6. Consider the customer voice.
  7. Pick the right talent.
  8. End with a call to action.

vLink loves helping clients get their message exactly right for any video. We are experts in marketing messaging and storytelling with video. Whether it is promoting a new product, announcing an event, or communicating your culture; we are here to help. Give us a call.

Download the full infographic here.

Search vLink’s Resources, News, and Events

vLink Solutions is always adding new tips and tricks, case studies, infographics, and more. 

The Modern Sales Funnel for Video Marketing

The Modern Sales Funnel for Video Marketing

The sales funnel has changed. Has your video marketing kept up? With so many customer journey models, it is challenging for marketers to know when and how to use video effectively in their company’s model.

Leveraging a Third-person Voice – Case Study

Leveraging a Third-person Voice – Case Study

LeasePlan is one of the world’s leading fleet management and driver mobility companies, with over 1.8 million (oops Scott said 18 million) vehicles under management in more than 30 countries. Their U.S. headquarters is in Alpharetta, Georgia, and has been a vLink...

Humor Works for Revegy – Case Study

Humor Works for Revegy – Case Study

It’s always a good day when our friends over at Revegy, creators of an account-based sales execution platform, give us a call to produce some content. They were in search of a fun and entertaining way to highlight and overview their software using visuals and...

The vLink Guide to Scriptwriting for Online Video: Infographic

The vLink Guide to Scriptwriting for Online Video: Infographic

So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going...

3 Steps to Make Your Video Scripts Irresistible

3 Steps to Make Your Video Scripts Irresistible

Scriptwriting is one of the most important steps of the video production process. It is also the step that we find companies struggle with the most. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing...

Make Hybrid Events Worth Every Dollar for Virtual Attendees

Make Hybrid Events Worth Every Dollar for Virtual Attendees

Published in Smart Meetings on 6/9/22. The average price for a paid virtual event is $443. Are virtual attendees seeing value? It depends. “To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of...