We love it when we get to partner with non-profit organizations. One of these valued organizations, Women in Technology (WIT), empowers girls and women to excel in science, technology, engineering, the arts, and math (S.T.E.A.M) from the classroom to the boardroom. WIT has had enormous success in expanding their reach, growing their membership, and raising millions over 30 years.
Together, we have helped WIT build their online presence to enhance their mission of encouraging all generations of girls and women to write their future. We accomplished this through creating WIT event and marketing videos, highlight reels, and live streaming their fundraising events. To enhance their in-person and virtual events, we used creative video treatments and interviews to tell the stories behind WIT and the successful professionals across the S.T.E.A.M fields.
To celebrate their 30-year anniversary, they came to us to execute on a new idea. They wanted a video that harnessed their passion and drove their mission home while remaining pertinent to their brand for years to come.
The resulting project, the “30 Years of Women in Technology“ video, created an emotional appeal on their target audience through an engaging new video treatment, and the power of storytelling. It was truly a moving experience for the vLink team to be a part of creating the video as well.
One of the most telling signs that WIT is a remarkable organization, aside from having worked with them and seeing their impact first-hand, is the number of volunteers they have willing to go the extra mile to support their mission. In this video, many of the actors were WIT volunteers who courageously stepped forward to represent all that WIT stands for.
WIT is a prime example of a non-profit organization that has utilized video content to expand their reach and enhance their events. Check out the “30 Years of Women in Technology” video below.
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vLink Solutions is always adding new tips and tricks, case studies, infographics, and more.
MasterMessaging: Creating 30 Videos in a day and a half – Case Study
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The vLink Guide to Scriptwriting for Online Video – Animated Infographic
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Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions can feel like a daunting task. (This is the part when Jerry McGuire shouts, “Show me the money!”)
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Atlanta Technology Professionals is an organization where IT professionals come together to connect, learn, and give back to the Atlanta community. They host regular events around Atlanta and let us tell you, their events (and attendees) are some of the coolest...
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vLink Insider Event Recap
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The sales funnel has changed. Has your video marketing kept up? With so many customer journey models, it is challenging for marketers to know when and how to use video effectively in their company’s model.
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It’s always a good day when our friends over at Revegy, creators of an account-based sales execution platform, give us a call to produce some content. They were in search of a fun and entertaining way to highlight and overview their software using visuals and...
Discover the Modern Sales Funnel: Infographic
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The vLink Guide to Scriptwriting for Online Video: Infographic
So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going...
3 Steps to Make Your Video Scripts Irresistible
Scriptwriting is one of the most important steps of the video production process. It is also the step that we find companies struggle with the most. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing...
Make Hybrid Events Worth Every Dollar for Virtual Attendees
Published in Smart Meetings on 6/9/22. The average price for a paid virtual event is $443. Are virtual attendees seeing value? It depends. “To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of...