Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions can feel like a daunting task. (This is the part when Jerry McGuire shouts, “Show me the money!”)

If you’re wondering what the key is to creating engaging video content that can do just that – these tips are for you:

1. Speaking of your audience – let’s define who they are…

First things first: you need to know specifically who you’re creating the video for. What are their demographics? What are their needs and pain points? How does your product or service specifically meet their needs? Take time to define your target audience to ensure you’re creating content that resonates with them and inspires them to act.

2. Keep it short and sweet:

Just like when your mother-in-law comes to town – brevity is best. 😉 But seriously, people have short attention spans and are more likely to watch a video that is concise and grabs their attention right away. Make sure you pack the video with valuable information tailored to your target audience (think: “What’s in it for me?”) and keep it 2-3 minutes max.

3. Use engaging visuals:

Visual effects, graphics, animations, b-roll, and varying camera angles play a crucial part in attention-grabbing video content. In short: your visuals can make or break your video’s engagement levels. DIYing with iMovie won’t do – hire folks who are experts in this field to make the most of your video concept.

4. Story tell to sell:

Storytelling is a powerful tool for engaging your audience and driving conversions. Use your video to tell a story that relates to your product or service and makes your audience feel connected with your brand on a deeper level, making them more likely to convert. *BONUS: Make your audience the hero of the story to increase conversions!

5. Wrap your video with an impactful CTA:

Your call-to-action (CTA) is the most important part of your video for driving conversions. Use a clear, concise, and easy to understand CTA. Include a strong verb to encourage your audience to take the desired action. And, be sure to tie it back to the problem you want to solve for them in #1!

6. Work smarter, not harder with SEO:

Video SEO is an important aspect of creating engaging video content that drives conversions. Optimize your video for search engines by including relevant keywords in the title, description, and tags. This helps your video rank higher in search engine results, making it more visible to your target audience. (BONUS content: Check out our full article of video SEO tips HERE!)

7. Use social media to your advantage:

Social media is a powerful tool for promoting your video content and driving conversions. Share your video on your social media channels and encourage your followers to share it as well. Use paid social media advertising to target your video to your specific audience’s demographics to increase its visibility.

8. If it’s a bust, adjust:

Make sure you test and iterate your video content to ensure its driving conversions. Use analytics tools to track your video’s performance and adjust as necessary. Don’t be afraid to experiment with different video formats, messaging, and calls-to-action to see what works best for your audience.

Creating engaging video content that drives conversions requires a strategic approach. If you need a partner in this area, reach out. vLink Solutions is your preferred partner in the video marketing space. We’d love to partner with you to create content that sticks with your ideal client and inspires them to take action for your brand.