Our friends over at MUST Ministries do such great work. They are renowned for their tireless efforts in combating poverty, providing housing, food, clothes, job development, and healthcare to struggling individuals and families.
For years we have been honored to support their annual gala with impactful videos that not only debut at the event, but also circulate online, extending the reach of their mission.
This year, we worked with the marketing team at MUST to create the two videos you can view below.
The first video was scripted, featuring the stories of three fictional characters, each representing the struggles faced by real clients of MUST Ministries. With careful casting and location scouting, we brought these characters and their stories to life, capturing their challenges, while portraying a wide range of ages and demographics.
Filmed over one (very long) intensive day, our production spanned various locations including a park, an alleyway, a home, a school, a parking deck, and even Must Ministries’ Hope House. Each setting provided a backdrop for the profound narratives unfolding on screen, making these storylines authentic and relatable.
The resulting video served not only as a powerful storytelling tool, but also as a call to action, seamlessly weaving together the three storylines to underscore the urgency of supporting MUST Ministries’ vital work.
Check out that video here:
Video has been a powerful tool for MUST to raise awareness, to communicate the gravity of the problem they’re addressing, and to raise support. Using the stories of select clients through interviews add another element to fundraising and sharing their mission.
This second video was crafted from an interview with one of MUST Ministries’ clients. Here we used their personal testimony to bring their story to life:
For vLink Solutions, our partnership with MUST Ministries goes beyond professional collaboration; it’s a shared commitment to making a tangible difference in the lives of those in need. We’re grateful for the opportunity to amplify their impactful work and stand in solidarity with them in the fight against poverty.
To learn more about MUST Ministries, or to support their mission, visit www.mustministries.org.
If you want to leverage video to extend the reach to your organization, contact us at info@vlinksolutions.com.
Search vLink’s Resources, News, and Events
vLink Solutions is always adding new tips and tricks, case studies, infographics, and more.
Unlocking Human Emotions: The Key to Successful Video Marketing
Emotions are a powerful driving force in human behavior. They influence our decision-making process and using them can be a valuable tool in video marketing. Leveraging emotional appeal tailored to your target audience is a marketing technique that will evoke feelings and create a connection that drives engagement.
How to Make Videos that Speak to Your Audience’s Values
The success of your video marketing strategy also hinges on how well your content resonates with the values and beliefs of your audience. Without this key piece of the puzzle, you may end up with a fancy video that looks and sounds great but falls flat without producing the results you’re looking for. Speaking directly to the values and beliefs of your audience is crucial for the success of your marketing strategy.
WIT: Videos that Raise Awareness – Case Study
We love it when we get to partner with non-profit organizations. One of these valued organizations, Women in Technology (WIT), empowers girls and women to excel in science, technology, engineering, the arts, and math (S.T.E.A.M) from the classroom to the boardroom. WIT has had enormous success in expanding their reach, growing their membership, and raising millions over 30 years.
The vLink Guide to Scriptwriting for Online Video – Animated Infographic
One of the first steps to creating a great marketing video is writing an effective script. This animated infographic will give you vLink’s Guide to Scriptwriting for Online Video. This is especially helpful if you are new to video marketing.
Create Engaging Video Content That Drives Conversions
Video is a popular — and powerful — digital marketing medium that can engage your target audience in ways that basic text and imagery simply can’t. However, creating engaging video content that holds your audiences’ attention and drives conversions can feel like a daunting task. (This is the part when Jerry McGuire shouts, “Show me the money!”)
How to Expand Your Fundraiser’s Reach with Live Streaming
Virtual events were the norm just a few years ago due to the global pandemic. Today hybrid events are a secret weapon for some of the most successful fundraising events. In this article you will see 7 ways to effectively use live streaming to maximize donations and reach for your organization.
vLink Academy Presents Online Training 101: Infographic
The secret’s out: Video is the key to successful online training. And in the spirit of revealing secrets – we’ve put together a proven framework, “The 3 P’s”, to help you turn your content into an effective, online video training.
5 Secrets of How Video Enhances Website Engagement and SEO
There is no denying that video content is a powerful tool. But have you thought about how you can use video to engage your website audience while also boosting SEO and other engagement metrics? Here are the 5 Secrets of How Video Enhances Website Engagement and SEO.
ATP: Raising the Bar on Event Videos – Case Study
Atlanta Technology Professionals is an organization where IT professionals come together to connect, learn, and give back to the Atlanta community. They host regular events around Atlanta and let us tell you, their events (and attendees) are some of the coolest...
5 Key Strategies for Making Live Streams More Engaging
Live streaming has gained popularity in recent years and has become a powerful tool for businesses and individuals to connect directly with their audiences and create a stronger sense of community. We’ve seen a level of interactivity and engagement that other forms of content cannot match, making it easier and faster to build a connection with viewers through engaging live streams.
6 Proven Storytelling Tactics to Boost Engagement in Video Marketing
Video marketing is an integral part of any successful marketing campaign. It allows businesses to reach a wider audience, connect with their target market, and create a lasting impression. We’ve seen this firsthand, but with so many businesses vying for attention, it can be challenging to stand out from the crowd.
This is where we see the power of storytelling playing a part.
vLink Insider Event Recap
We invited the vLink Insiders to our Marietta studio for an exclusive event with Elizabeth Klingseisen, Marketing SVP at Stratix. Founded in 1980, Stratix is the leader in mobile solutions for enterprises. Their Smart Mobile programs ensure their clients have the...
Onboarding Videos: A Powerful Tool for Building Company Culture – Case Study
We made a new friend in 2022: The Copponex Group. The Copponex Group is an exploding business that installs and restores playgrounds and all other amenities in the parks and recreation space. At the time that they approached us, they were experiencing a problem:...
vLink Featured by Sales & Marketing Management: “How to Align Video Throughout the Customer Journey”
“The traditional funnel takes a company-centric approach that’s often focused too much on net-new growth. In reality, customers can fall out of a funnel at any time. That includes post-sale, too! It’s up to us – the marketing team – to provide a safety net of customer-centric actions that fall across all functions to keep them as a customer,” said Pedowitz.
5 Video Types To Create Brand Advocates
Video marketing is an effective way to engage customers and build brand awareness. With the popularity of video content on websites and social media, businesses should be leveraging video marketing to turn customers into brand advocates after the purchase.
Interactive Video Lets the Viewer Drive the Story – Case Study
Stratix Corporation creates and manages mobility programs to transform mobile support for some of the most iconic brands around the globe. We are always excited to work with them. Recently, they challenged us to create a series of interactive videos that show various...
How to Create Video That Will Make Viewers Pause and Stop The Scroll
Is your video content pause-worthy? If not, your company is missing out. At vLink Solutions, we developed a method called PAUSE Planning℠ to create binge-worthy content strategies for our clients.
The Modern Sales Funnel for Video Marketing
The sales funnel has changed. Has your video marketing kept up? With so many customer journey models, it is challenging for marketers to know when and how to use video effectively in their company’s model.
Leveraging a Third-person Voice – Case Study
LeasePlan is one of the world’s leading fleet management and driver mobility companies, with over 1.8 million (oops Scott said 18 million) vehicles under management in more than 30 countries. Their U.S. headquarters is in Alpharetta, Georgia, and has been a vLink...
Humor Works for Revegy – Case Study
It’s always a good day when our friends over at Revegy, creators of an account-based sales execution platform, give us a call to produce some content. They were in search of a fun and entertaining way to highlight and overview their software using visuals and...
Discover the Modern Sales Funnel: Infographic
vLink Solutions designed this modern sales funnel and infographic as a roadmap for businesses and organizations looking to leverage video marketing.
The vLink Guide to Scriptwriting for Online Video: Infographic
So you want to make a video to support a new product, program or campaign? Video marketing can be the most effective way to reach your audience. According to Business Insider, the number of people watching videos online reached 244.4 million in 2020 and is only going...
3 Steps to Make Your Video Scripts Irresistible
Scriptwriting is one of the most important steps of the video production process. It is also the step that we find companies struggle with the most. While many adults have been schooled in writing, script writing is a different skill altogether. Poor script writing...
Make Hybrid Events Worth Every Dollar for Virtual Attendees
Published in Smart Meetings on 6/9/22. The average price for a paid virtual event is $443. Are virtual attendees seeing value? It depends. “To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of...